Web Analytics Analyst/Manager job in Fairfax, VA



Posted Under: Chantilly, Virginia jobs in IT / Software / Systems; IT / Software / Systems jobs
Posted On: 2017-10-20 15:00:00

<span><span style="color:#000000;background-color:transparent;font-family:Times New Roman;font-size:12pt;font-weight:normal;font-style:normal;">Seeking a Web Analytics Analyst/Manager for a permanent job in Fairfax, VA.<br>&nbsp;<br>Job Description:<br>The ideal candidate must have significant experience in online analytics, specifically related to acquisition, product, pricing, and channel strategies aimed at improving conversions, customer engagement, retention, and profitability. &nbsp;The role demands a self-starter and someone who is versatile enough to work across channels, e.g. web, email, mobile and in collaboration with business and IT teams. &nbsp;Primary responsibilities include leading the web analytics function to deliver actionable insights and recommendations to improve the company&rsquo;s online presence and inform marketing strategy. &nbsp;In addition to the online skill set, the candidate must have excellent quantitative and problem-solving skills, and attention to detail. The candidate will join a team of very talented individuals and enter an extremely fast-paced, high-intensity working environment. &nbsp;<br>&nbsp;<br>Key Responsibilities:<br>&nbsp;<br>&iquest; Interpret, analyze and translate web analytics data into insights and recommendations related to visitor behavior, conversion funnels and product usage and engagement.<br>&iquest; Define tracking requirements and tags for new sites, landing pages, emails and other marketing tactics in collaboration with internal and external teams.<br>&iquest; Manage timely fixes and implementation of new tracking tags and validate code deployment to ensure proper data capture and measurement.<br>&iquest; Produce ongoing reporting on site traffic and engagement and on key initiatives and campaigns.<br>&iquest; Analyze campaign performance and purchase behavior at an aggregate and segmented level to inform marketing decisions. Benchmark campaign performance and identify best practices to improve future efforts.<br>&iquest; Devise and manage A/B and multi-variate tests to optimize acquisition tactics, conversion funnel, and prospect/consumer user experiences across devices and applications.<br>&iquest; Leverage web analytics vendor support and in-house knowledge to refine existing tracking implementation<br>&iquest; Perform ad hoc analyses per department requests.<br>&nbsp;<br>Qualifications:<br>&nbsp;<br>&iquest; Bachelor&rsquo;s Degree in Math, Statistics, Marketing, Economics, or related quantitative field, MBA preferred.<br>&iquest; 3-4 years online reporting and analysis experience in highly quantitative, consumer-facing field.<br>&iquest; Expertise in web analytics, e.g. Coremetrics, Omniture and Google Analytics and MS Office.<br>&iquest; Knowledge of testing tools, e.g. Webtrends Optimize, Google Website Optimizer or other similar tools a plus.<br>&iquest; Hands-on experience with Tag Management tools, e.g. Tealium, Google Tag Manager a plus.<br>&iquest; Ability to work effectively and independently on concurrent tasks and projects.<br>&iquest; Strong verbal and written communication skills with ability to build cross-functional relationships.<br>&nbsp;<br>Interested is this Web Analytics Analyst/Manager job in Fairfax, VA? Apply here!<br></span><br></span>