Senior Director, Marketing, Legal



Posted Under: Washington DC, DC jobs in Legal; Legal jobs in zipcode 20418
Posted On: 2017-10-19 08:00:00

Full time Primary Responsibilities:
  • Plans, develops, and directs the implementation of the overall marketing strategy by:
    • Instituting and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions.
    • Analyzing and monitoring financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
    • Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail. Evaluating and recommending distribution channel development programs, including development of a Search Engine Optimization strategy and line of products offered for transactional sale on BNA.com.
    • Product Marketing to create and execute upon strategy and campaigns for conference and exhibit attendance and coordinating with other units to ensure consistent market positioning. Attending trade shows and conferences to support and market BNA's products and services.
    • Event Based Marketing and Account Based Marketing focused on all relevant client segments including large and small law firms, corporations, government agencies and courts.
    • Initiating and maintaining alliances and affiliate relationships with outside groups for purpose of promoting and/or selling product line.
    • Developing and managing marketing operating budget. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
    • Partnering with Central Marketing on direct mail/email/telemarketing, communications campaigns as required.
      • Builds and develops a world class team:
        • Recruits, retains, and develops high potential resources across the team.
        • Fosters collaboration across the entire organization including Marketing and Product.
        • Puts in place programs that position the team to stay current on competitive and customer intelligence and how marketing can define value in the marketplace.
        • Puts in place programs to rapidly onboard new employees.
        • Encourages continuous learning / evolution within the team.
        • Provides Product Marketing on the development of training programs and materials to both inside and outside constituencies. Conducts training of sales representatives, participates in sales calls and customers visits, identifies sales opportunities, assists on RFP responses, and acts as a liaison with HRPD editorial staff and Business Development Director on custom content opportunities.
          • Directs the day-to-day operations by:
            • Coordinating the flow of work with the field facing Sales and Client Success Organizations.
            • Ensuring that corporate and other applicable policies, procedures, and schedules are followed.
            • Recommending, approving, and implementing operation's policies, procedures, and schedules within limits of authority.
            • Preparing the operation's budget and monitoring operations throughout the year to ensure adherence to budgetary controls.
              • Participates in special projects and performs other duties as assigned. Job Requirements:
                • Thorough knowledge of principles and procedures of marketing, market research, sales, advertising, and business management.
                • Demonstrated ability to establish overall direction and vision in pursuing corporate marketing objectives.
                • Demonstrated ability to develop and implement marketing strategies.
                • Thorough knowledge of BNA's markets, products, and customers.
                • Demonstrated ability to work in an atmosphere of multiple projects, shifting priorities, and deadline pressures.
                • Strong management and leadership skills demonstrated by previous successful experience leading a high performing team.
                • Ability to effectively work in a matrix organization and lead through influence.
                • Knowledge and ability to conduct stand-up training sessions.
                • Knowledge and ability to design and develop training materials.
                • Excellent organizational, analytical, and project management skills.
                • Excellent oral and written communication and interpersonal skills to communicate effectively with people at all levels both inside and outside BNA.
                • Availability to travel as required. Education and Experience:
                  • Bachelor's degree with substantial coursework in marketing, advertising, market research or equivalent experience.
                  • Minimum 12+ years of experience managing in a customer-facing organization and implementing and executing upon Marketing and/or Business Development strategies. At least 7+ years leading a team.
                  • Experience working with lead generation and inbound/outbound Marketing campaigns. Special Requirements:
                    • N/A Bloomberg BNA IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg BNA has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status, genetic information, disabled veteran, veteran, veteran of the Vietnam Era, or any other classification protected by law.