Associate Director, Gift Planning Marketing Strategy (Location Negotiable)

The Nature Conservancy

Posted Under: Arlington, Virginia jobs in Executive; Executive jobs in zipcode 22201
Posted On: 2020-07-01 00:00:00

Arlington, VA, United States or Negotiable within United States


Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 74 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.

The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.

The Associate Director, Gift Planning Marketing Strategy manages the marketing & communications functions of the Gift Planning Strategy & Stewardship Team. This team is part of one of the largest and most robust planned giving programs in the United States. They supervise a team of project managers and are responsible for providing resources such as direct mail, telemarketing and digital campaigns, gift planning web content, stewardship communications targeted at TNC's legacy society and other giving societies. They will also create and make recommendations on other types of communications collateral for the Gift Planning department. They manage metrics and analytics for marketing and mass communications efforts for Gift Planning, using data, industry trends and research to advise on best practices and inform strategic decisions around these efforts.

The Associate Director, Gift Planning Marketing Strategy will work towards meeting the strategic priorities of the Gift Planning program by developing and coordinating tactics for approved marketing and communications strategies and completing and/or overseeing projects and a team of communications project managers. They will manage guidelines and analyze information to achieve results, improve workflow, and solve problems while overseeing the marketing and communications activities undertaken on the team. They work in close cooperation with all of the following: Conservancy staff, donors, Trustees, vendors and other stakeholders. They will provide advice, recommendations, and training related to developing communications and marketing vehicles across channels. They are an expert in marketing and communications strategies and understand how to apply the Conservancy brand and visual identity to gift planning communications channels and vehicles utilized by the team. They will develop documentation, modify processes, and participate in the enhancement of systems and tools used by the team. The Associate Director will keep upto-date on market trends in gift planning, direct marketing and mass communications and best practices in order to improve output. They will manage diverse tasks, analyze situations, evaluate alternatives, project outcomes, and implement solutions in order to improve effectiveness.


  • Act independently, exercise independent judgment to identify and solve complex problems.
  • Decisions may have program-wide impact and may bind the organization financially or legally.
  • Demonstrate sensitivity in handling confidential information.
  • Design and manage multiple projects, directing work of staff, managing budget, setting deadlines, and ensuring accountability.
  • Design and plan new initiatives that will ensure department and organization-wide goals and strategies are achieved.
  • Ensure programmatic commitments, TNC policies and procedures, and financial standards are met and managed for compliance.
  • Financial responsibilities include budget planning and assisting with monitoring and administration of a budget.
  • Manage team accountability for strategic goals related to functional area.
  • May direct or participate in negotiations for complex or sensitive agreements.
  • Minimize legal risk to the Conservancy and ensure legal compliance with applicable state and local regulation.
  • Supervise one or more administrative or professional staff, responsibility includes training and professional development.
  • Travel occasionally, may need to work long or flexible hours as needed.
  • Work checked through consultation and agreement with others rather than by directives of superiors.
  • Work environment involves only infrequent exposure to disagreeable elements and minor physical exertion and/or strain.


    • Bachelor's degree and 6 years related experience or equivalent combination.
    • Experience leading and implementing multiple projects.
    • Experience negotiating complex agreements.
    • Experience with current and evolving technology in relevant field.
    • Experience working with teams across the organization.
    • Experience, coursework, or other training in principles of direct marketing and communications.
    • Supervisory experience including setting objectives and managing performance, including conflict resolution.


      • Multi-lingual skills and multi-cultural or cross-cultural experience appreciated. Proficient in interpreting guidelines and manipulating, analyzing, and interpreting data.
      • Ability to work in partnership with others in a collaborative or advisory role.
      • Demonstrated ability to conceive and write creatively for various audiences.
      • Experience conducting market research and/or analysis to inform marketing and communications programs
      • Experience developing, managing, and implementing goals, plans, and complex processes.
      • Experience partnering, building relationships and influencing diverse stakeholders without authority to meet programmatic and organizational goals.
      • Experience building or managing digital marketing campaigns and/or experience managing web content
      • Expert in current and evolving technology related to field of experience.
      • Expert in current and evolving trends in direct marketing and communications, preferably in a non-profit environment.
      • Knowledge of planned giving and/or philanthropy
      • Successful experience managing and implementing strategic program goals.
      • Superior planning and problem-solving skills.

        Job Family: Development

        Job Number: 200063

        Salary Grade: 8

        Salary Range: $83,000 - $125,000 (depending on location)

        HOW TO APPLY
        To apply to position number 48779, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on July 15, 2020.